Marketing Manager Resume Format
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Marketing is a broad category encompassing every industry. It simply means communicating to customers the value of your product or service, in hopes that they’ll purchase it. Your value as a marketer is measured by how much you increase sales, brand awareness, customer interest, and satisfaction.
Skills to Highlight
In general it is seen that while developing resume, candidates simply specify being in charge of campaigns for brand awareness, initiating and handling new clients relationship, or responsibility of increasing followers on social media. But it becomes important to describe how your efforts increased profits, social media followers, brand awareness, in numbers.
- Emphasizes your ability to take on a full-scale marketing project. Example – Explain how your assistance helped in increasing the sales. Assisted client in increasing gross monthly sales from $10,000 to $25,000 in 6 months2. Example of increased followers on social media, and increased sales
- Express numerically, your social media efforts, so that your resume stand out in comparison to others. Increased followers on social media by 80% on average (Twitter, G+, Facebook, and Linkedin), resulting in $25000 in increased sales. Marketing needs indepth knowledge of social media platforms. An increase in the number of followers indicate greater brand awareness, increase in potential sales, and interest.
- Highlight increased profits due to efficiency efforts, be sure to include this information in your resume, too.
- Focus on creating a large List of skills. Now highlight your skills set as to how to use various piece of software to create content, manage social media, and analyze customer data in order to create high quality, targeted campaigns at potential customers.
- Demonstrate how marketing is a multi-faceted profession, handled with high levels of education, and a competitive applicant pool.
- Be Specific, since marketing is one of the most diverse professional industries in existence and most companies rarely just hire “a marketer”. Instead, companies will be looking for more specific expertise and marketing specialists. This means you will have to tailor your resume and experiences to match the job description provided.
Resume Format for Marketing Manager
Sample Cover Letter for Marketing Manager